Hillary Clinton's Race: Did She Match the Presidential Prototype?

Abstract

The present research addresses how voters' perceptions of Hillary Clinton's warmth and competence influenced decisions to vote for her in the 2008 Democratic primary. We apply research on gender stereotypes and perceptions of women leaders to demonstrate that voters perceived Clinton as highly competent but relatively less warm. Further, this research examines how perceptions of Clinton's warmth and competence contributed to decisions to vote for her. Results suggest that perceptions of Clinton's warmth and competence differentially predicted voting behavior for voters strongly and less strongly identified with their political party. This research provides a descriptive analysis of how voters' beliefs about leaders can be colored by gender, and how such beliefs contribute to electing women candidates.